Lott IMPACT Trophy | Honoring College Football's Defensive Best




Steve CraigSteven L. Craig is the President and CEO of Craig Realty Group, a factory outlet shopping center development and management company based in Newport Beach, CA, and is the Managing Partner of several of its affiliated partnerships. Mr. Craig oversees every aspect of the company and the development process, from acquisition, design and development to the operating functions including site selection, governmental entitlements, construction, financing, marketing and operations.

Mr. Craig is also the President of MultiMedia LED, a leading designer, manufacturer and operator of LED billboards for more than 30 years. MultiMedia LED has constructed some of the most prominent LED displays in the U.S. including the ABC-7 Obelisk in New York and the new USC Galen Center LED pylon. His innovative thinking has resulted in a cross-over between Craig Realty Group and MultiMedia LED, creating the largest digital mall network of LED boards anywhere. These freeway- and main street-visible LED boards allow the centers increased exposure to commuters and give the Marketing teams the ability to advertise events, sales and even deliver community messaging such as Amber Alerts.

Before creating Craig Realty Group in 1995, Mr. Craig was President, Chief Operating Officer and Director of Chelsea Property Group (formerly Chelsea GCA Realty, Inc.), now a subsidiary of Simon Properties. Prior to co-founding Chelsea GCA, he was a principal and managing partner of its predecessor, Ginsburg Craig Associates. He served two terms as President and Director of Developers of Outlet Centers Corporation, and is keenly involved with the International Council of Shopping Centers.

Craig Realty Group has earned a solid reputation for developing upscale factory outlet centers which offer quality brand name merchandise in architecturally-themed environments that offer shoppers ease of accessibility and convenient, attractive amenities. The company currently owns, operates and manages 11 outlet centers in 6 states, including the hugely successful Citadel Outlets in Los Angeles.

Currently, there is over 3 million square feet of planned development including the much-anticipated Outlets at San Clemente, California, scheduled to open in Late Summer of 2015. Other projects in the works include Chicagoland Outlets at Country Club Hills, Illinois; Outlets at Kapolei Commons, Oahu; Outlets at Richmond, Virginia; Outlets at Cleveland, Garfield Heights, Ohio; and Outlets at Lacey, Washington. Craig Realty Group previously developed Desert Hills Premium Outlets and Carlsbad Company Stores, two of the most successful manufacturer outlet centers, was instrumental in developing Camarillo Premium Outlets, and recently divested Woodburn Company Stores.

Mr. Craig spends a significant portion of his time on endeavors that benefit and champion individuals in their careers, with an emphasis on building opportunities for students in his home town of St. Joseph, Missouri. In recognition of Mr. Craig’s contributions to and involvement in the university, in 2008, Missouri Western State University named its business school the Craig School of Business. In 2009, he was awarded an honorary Doctorate in Humanities from Missouri Western State University. As a part of the entrepreneurial focus of the Craig School of Business, Mr. Craig developed a program for students enrolled in the Applied Entrepreneurship course to compete for a chance to own a Rocky Mountain Chocolate Factory franchise, resulting in the successful operations of nineteen RMCF franchises to-date.

Mr. Craig’s philanthropy is carried through to his outlet centers, most notably through the annual Shopping Extravaganza events held at the outlet centers, proceeds from which go directly to select charitable organizations. Mr. Craig assists various departments within the University of Southern California, and extends his support to local charities in the many communities served by his shopping centers.

In 2011, Mr. Craig became a Board member of the Lott Impact Foundation, which annually recognizes the top defensive player in college football. In 2012, was nominated to its Executive Committee Board.

Mr. Craig commits considerable time and resources to several Orange County charities, including KidWorks, a non-profit organization that provides assistance to low-income, at-risk children. In 2012, he was nominated to its Board of Directors.

In late 2012, the outlet center industry recognized Mr. Craig’s accomplishments by inducting him as the only developer into the Outlet Industry Hall of Fame, 2012 Class. Also in 2012, Mr. Craig was surprised and honored to be named one of 20 “People Who Count” in St. Joseph, Missouri, his home town. And, for his dedication to improving the City, Mr. Craig was named an Honorary Citizen in the City of Commerce.